Buy2Sell Vietnam

Buy2Sell Vietnam, Vietnam Market

Vietnam, a booming e-commerce market

 Undeveloped years ago, e-commerce is today one of the most promising sectors of the Vietnamese economy supported by strong factors; macroeconomic, cultural, and demographic.
The sector continues to attract major players and investors and has prospects of significant growth in the medium term, between 25% and 30% per year. E-commerce growth is forecasted to double to US$10 billion in 2020.

Vietnam is therefore one of the fastest-growing countries in terms of the development of electronic commerce which included the sales of services, goods, and methods of payment.

Vietnamese e-commerce is mainly developing on the Business-to-Business (B2B) with online platforms such as Buy2Sell, the leading B2B platform in Vietnam since 2015 with the aim of introducing and developing a strong brand identity and marketplace for foreign brands, Business-to-Consumer (B2C) model such as Shopee, Tiki, Lazada but also social media such as Facebook and Instagram which are increasing sharply mostly to sell clothes. 



E-commerce growth in Vietnam is driven by 3 big trends :


  • The economical growth: Vietnam’s GDP rate hit a 10-years record high of 7,08%, making it one of the top growth performances in the region and which is expected to continue to grow in the coming years.


  • The emergence of a middle class: it’s fastest-growing middle and affluent class compared to other ASEAN member countries characterized by rising wages and thus purchasing power encouraging the sales incentive and then the online shopping of foreign brands. This class is now looking for foreign brands with high standard and are willing to pay extra money to get good products.
  • A young and connected population: the Vietnamese population is young with a median age of 30.5 years and highly connected. The number of young Vietnamese between the ages of 16 and 30 is estimated at 23.3 million in 2018, or 24.6% of the country’s population. Internet is a growing industry in Vietnam ranked as the 17th highest internet penetration rate and climbing smartphone penetration rate in the world.


Nowadays, e-commerce in Vietnam plays a predominant place in the business world, which is constantly growing and opens up many opportunities.

Online sales attract many investors, mainly foreign (China, Germany, Japan, South Korea, Singapore, and the United States). Thanks to several agreements; ASEAN (The Association of Southeast Asian Nations) and the recent Free Trade Agreement between the European Union and Vietnam (EVFTA).


You want to display your product on our e-commerce platform, you can visit it here or discover our other promotion channels here 

Buy2Sell Vietnam, Vietnam Market

The spirit and alcohol market in Vietnam: Overview of key-numbers

The development of society and economic reform has brought a sea change in an established framework for identity, behavior, and cultural practices. The market for Vietnam Alcohol has traditionally segmented by quality or brand. Since 2010, there is a steady increase in alcohol import in Vietnam, as Vietnam consumer market continues to grow, with more and more foreign products that pouring on the market.

Origins of wine available in Vietnam are various, with different choices from France, South Africa, Italy, USA, …etc. Most of the European wine account for 45% market share, followed by Asia brand of 25%. 


According to the Ha Noi-based Health Strategy and Policy Institute, Vietnam is one of the first ranks in Southeast Asia in terms of beer and wine consumption growth although its GDP just stands at number eight in the region.  In 2020, the consumption of alcohol beverage and beer, in particular, is projected to reach 4.84 and 4.97 billion liters, respectively.

Tuoi Tre New has culled opinion from the expat living and working in Ho Chi Minh city about drinking habits in Vietnam. The survey shows that each Vietnamese person drank an average of 3.8 liters of wine a year in 2005, and 6.6 liters in 2010. Meanwhile, the average consumption of alcohol in the world has not increased in the last ten years.

People drinking beer and wine in Bui Vien Strict in District 1, Ho Chi Minh city


Vietnamese consumers nowadays are willing to pay more money to try higher quality products as they have seen vast improvements in their standard of living and consumer spending power, along with a strong obsession with the foreign products, believing them to be one of the higher quality. This creates a great opportunity for foreign import products.


It is a sticky business for selling alcohol in Vietnam for various reasons. The staff are poorly trained, for example, with knowledge of their product as insufficient as the customer’s, leading to an uninformed, and possibly unsatisfactory, purchase.

In addition, the outward appearance of many wine shops is uninviting, the majority of them being homogeneous and lacking any attractive characteristics that might catch a passing eye. Successful alcohol shops in Vietnam offer a wider range of wines, beers, and have an attractive look.


A wine shop in Ho Chi Minh


Import in Vietnam are regulated by the Customs Law, and other notices and decrees issued by the Vietnamese Government.

Import Alcohol must be inspected before they can be cleared at the custom, in compliance with the National Technical Regulation on Food Safety for Alcohol Beverage. 

The attributes during the inspection consist of alcohol quality, specifications, quantity, volume.

However, Vietnam now has its restrictions on importing alcohol after we join the World Trade Organizations (WTO) and ASEAN to promote and improve long term relations with its stable trading partners. For example, Vietnam has issued less strict tariffs import with Australia wine or some European countries.

In summary, Vietnam is an opening and booming market for not only local alcohol suppliers but also for foreign suppliers. Vietnam’s alcohol beverage market will continue to be a priority for international suppliers, promising to bring fierce but fair competition in this filed.

Are you looking for a chance to import alcohol in Vietnam? Click here for more information about how we can support you to find buyers and go through all official registration process. 


Buy2Sell Vietnam, Vietnam Market

How does continuing air pollution in Vietnam increase the demand for skincare/cosmetic products?

Vietnam is a country that is appealing in many ways: a pleasant warm climate, delicious exotic cuisine, and a simple lifestyle, which is much more relaxed than in some Western countries. It is an aspect that the locals in Vietnam are enjoying and that is attracting more and more expatriates and tourists. However, the country also has a noteworthy drawback. Indeed, one of Vietnam’s biggest problems today is its air pollution.

The air pollution in Vietnam’s biggest cities is a major problem of which a large majority of  Vietnamese and expatriates are aware. It affects the daily life of each individual, creating serious health problems, but also skin and hair problems. Many dermatologists have conducted studies showing that the aging of our cells is due to 80% to air pollution. Additionally, air pollution is the source of many damages inflicted on the hair and the scalp.


Negative effects on the skin include skin sensitization, color change, wrinkles, protein loss, and disruption of your skin’s pH balance. Remedies for these problems exist in the form of skincare and cosmetic products, such as treatments based on essential oils, nutritive creams, and restorative face masks.

As far as hair is concerned, pollution can suck moisture out of hair, damage its texture, or make it dry and brittle. It can even cause premature baldness. Here too, the cosmetics sector can be an answer to these problems. Moisturizing hair masks, anti-pollution treatments, or various shampoos among other products can help to protect your hair and scalp from the effects of pollution.


“The middle class, who spend a lot on cosmetics, is set to grow to 33 million by 2020.”

Expatriates and locals alike are accordingly very attentive to this problem; the cosmetics and care sector, therefore, has an average increase of 7% each year, creating a demand that is constantly being renewed.

Trần Quang Thắng, Director of the Institute of Economics and Management announced: “The middle class, who spend a lot on cosmetics, is set to grow to 33 million by 2020.” We can, therefore, note a strong forecast and current trend for the increase in demand for cosmetic products.

Are you looking for B2B cosmetics buyers in Vietnam? Click here for more information on how to acquire new buyers in the cosmetics sector.

Buy2Sell Vietnam, Company News

Buy2Sell/Marketedin exhibition of December 2019

This morning (December 25th), Buy2sell Singapore Vietnam held a press conference to launch the B2B e-commerce platform (busines to business) to introduce brands from abroad into Vietnam with the domain name: www.buy2sell. VN. The press conference was attended by representatives of sponsors, partners, support units, speakers and Press and Media units.

Buy2sell is headquartered in Singapore and has established a Representative Office in Vietnam since 2015. In Vietnam, Buy2sell is known as an enterprise with many years of experience in import and export promotion activities – especially connecting brands / products from countries around the world with businesses in Vietnam and the Asia Pacific region.

Buy2sell CEO Harry Morrant said that because the Vietnamese market currently lacks the platforms to find imported goods, it is difficult for local businesses to access international suppliers. Therefore, Buy2sell aims at B2B trade with the aim of introducing reputable brands from abroad into Vietnam as well as connecting local businesses with the international market. Buy2Sell has successfully connected many businesses in the B2B market on an online sales platform, providing potential business cooperation opportunities for businesses in Vietnam, smoothly and quickly in the process of finding sources, goods with rich options. is the first e-commerce platform in Vietnam to introduce imported sources along with Showroom chains and associated retail stores to develop brands and connect with distribution businesses in Vietnam. Currently, provides more than 20,000 items such as cosmetics, food, beverages, fashion, household appliances, accessories, technological equipment … from more than 40 countries around the world such as Korea, Australia, Germany, Russia, USA, Germany, Singapore … In addition, Buy2sell also supports domestic businesses wishing to buy goods from abroad from ordering, communicating, registering products, performing customs procedures … quickly and professionally as well as Import – Export – Distribution – Marketing and brand development.

With the development and economic integration, Vietnam is not out of the trend of strong development of B2B e-commerce model. With the enormous potential of e-commerce market, will be an effective platform for businesses to quickly access new consumer trends. And of course, will also contribute to the development of Vietnam e-commerce in the future.

VTC2 Report of 25/12 exhibition