How does continuing air pollution in Vietnam increase the demand for skincare/cosmetic products?
Vietnam is a country that is appealing in many ways: a pleasant warm climate, delicious exotic cuisine, and a simple lifestyle, which is much more relaxed than in some Western countries. It is an aspect that the locals in Vietnam are enjoying and that is attracting more and more expatriates and tourists. However, the country also has a noteworthy drawback. Indeed, one of Vietnam’s biggest problems today is its air pollution.
The air pollution in Vietnam’s biggest cities is a major problem of which a large majority of Vietnamese and expatriates are aware. It affects the daily life of each individual, creating serious health problems, but also skin and hair problems. Many dermatologists have conducted studies showing that the aging of our cells is due to 80% to air pollution. Additionally, air pollution is the source of many damages inflicted on the hair and the scalp.
Negative effects on the skin include skin sensitization, color change, wrinkles, protein loss, and disruption of your skin’s pH balance. Remedies for these problems exist in the form of skincare and cosmetic products, such as treatments based on essential oils, nutritive creams, and restorative face masks.
As far as hair is concerned, pollution can suck moisture out of hair, damage its texture, or make it dry and brittle. It can even cause premature baldness. Here too, the cosmetics sector can be an answer to these problems. Moisturizing hair masks, anti-pollution treatments, or various shampoos among other products can help to protect your hair and scalp from the effects of pollution.
“The middle class, who spend a lot on cosmetics, is set to grow to 33 million by 2020.”
Expatriates and locals alike are accordingly very attentive to this problem; the cosmetics and care sector, therefore, has an average increase of 7% each year, creating a demand that is constantly being renewed.
Trần Quang Thắng, Director of the Institute of Economics and Management announced: “The middle class, who spend a lot on cosmetics, is set to grow to 33 million by 2020.” We can, therefore, note a strong forecast and current trend for the increase in demand for cosmetic products.